After a decline that affected the events sector in the early 2000s, the recovery was rapid and important at national and international level.
The reason is that this marketing channel creates the direct relationship between people, the meeting is more relaxed and more human since the events are held outside the company.
But at a time when social distancing has affected both people's personal and professional lives, how are you keeping this "human" aspect of events using technology by making them become digital appointments?
We can think of 3 formats that we can use according to the objective of our event:
- Training can be done using the webinair, since distance learning has now become a reality and will be increasingly used.
- A press conference can invite journalists to a virtual press room that requires good technology tools and a moderator.
- Company events instead can be used through direct social networks. So all events, with good planning and good technological support, can become social, with considerably lower costs and greater adhesions.
In fact, instead of the location, a platform will be chosen, the invitations will be digital, the materials will be digital, the follow-up will take place via e-mail marketing ... it is also possible to "simulate" the e-coffee break appointments.
The benefits for a digital event, therefore, should not be underestimated, first of all lower costs but also less pollution, less use of paper materials for flyers and catering, less food waste.
The companies that will choose the digital events WILL have an immediate and future benefits given the new trend due to the radical change in our way of living and working.
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